The experience

Your city already knows
what you're standing
next to. Let it speak.

ROAM generates a fresh narration every time you dwell near a point of interest ROAM generates a fresh narration every time you dwell near a point of interest — in real time, in the tone you choose, under a cinematic ambient score. Below, you can hear exactly what that sounds like. Tap play on any narration card.mdash; or enter any geographic area. In real time, in the tone you choose, under a cinematic ambient score. Whether you're in Paris or Jasper, Alabama, there is always a story. Below, tap play on any narration card.

App in action App in action · New Orleans, French Quartermiddot; New Orleans, French Quarter App in action · New Orleans, French Quartermiddot; Feature City

This is what a walk
looks like.

The full loop in five screens The full loop in five screens — satellite map, eight-second dwell, story begins. No setup. No route. No tapping. Just stop, and the city speaks.mdash; satellite map, eight-second dwell, story begins, tone picker. New Orleans is a Feature City: pre-curated, editorially dense. But the same five-screen flow works in any town with a GPS fix. No setup. No route. No tapping.

9:24
New Orleans
French Quarter · 5 POIs
Casual
2Heard
5Nearby
1.2miWalked
01 · Map View Exploring the Quarter
9:31
New Orleans
Jackson Square
Casual
You've stopped · Generating story
St. Louis Cathedral
Jackson Square · French Quarter
02 · Arrival The city recognises you
9:33
Casual · Now playing
St. Louis Cathedral
Jackson Square · French Quarter
"Three different cathedrals have stood on this spot — the first two burned. The Spanish rebuilt after the great fire of 1788, named it after their king's patron saint, then spent thirty years arguing over who actually owned it."
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03 · Casual Tone St. Louis Cathedral
10:12
Scholar · Now playing
Café Du Monde
French Market · Decatur Street
"The café has operated continuously since 1862 — through Union occupation, Prohibition, and two World Wars. That it never closed is less about stubbornness and more about the fact that occupying armies still need coffee."
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04 · Scholar Tone Café Du Monde
10:42
New Orleans
Garden District · 3 POIs

Narration Voice

C
CasualBrilliant friend. Surprising first.
S
ScholarCause and effect. The “so what.”
N
StoryCinematic. Present tense. A scene.

Preview · Lafayette Cemetery

"The grave-robbing problem got so bad in the 1840s that the cemetery hired a night watchman. His name was also Lafayette."

05 · Tone Picker Choose your voice
How it works

It really is
this simple.

01

Open the app. Pick a voice.

Casual, Scholar, or Story. Each one hears the same city differently. Pick the one that sounds like you today.

02

Just walk.

No route. No map to follow. ROAM monitors your position while you explore. In Feature Cities, expect triggers every few blocks. Anywhere else, ROAM cascades outward until it finds a story No route. No map to follow. ROAM monitors your position while you explore however you like — the app is entirely passive.mdash; and it always does.

03

Stop. ROAM notices.

Eight seconds of genuine dwell near a POI triggers narration generation. For area-level stories (neighborhood, city, county, region), the trigger fires on entry Eight seconds of genuine dwell near a point of interest triggers narration generation. The now-playing card slides up as it loads.mdash; no standing required. The now-playing card slides up while it loads.

04

Listen. Then keep moving.

The narration plays. The music returns. A 20-minute POI cooldown prevents re-triggering the same spot. Walk to the next thing that catches your eye The narration plays. The music returns. A 20-minute cooldown prevents re-triggering. Walk to the next thing that catches your eye.mdash; or simply keep moving and let area-level stories find you.

Three voices. One city.

How do you want
your city to sound?

The same street. The same building. The same afternoon. But in Casual, it's funny and surprising. In Scholar, it connects the dots. In Story, it puts you inside a specific moment. Choose one before you walk — or switch mid-stride. The city adjusts.

The Insider

Casual Casual — The Brilliant Friendmdash; The brilliant friend who knows everything

Excited, never showing off. Leads with the most surprising or counterintuitive fact. Ends with something to look for nearby. This is the voice that makes you stop mid-step and laugh.

  • Opens with the fact that no one would guess
  • 90–130 words — always leaves you wanting more
  • Never opens with a date or “Welcome to”
  • Closes with a gentle hook to keep you curious
Casual · The Insider Eiffel Tower, Paris · Casual Tone

"Parisians absolutely hated it when it went up. Open letters, furious petitions, outraged editorials. Maupassant ate lunch here every week — not because he loved it, but because it was the only place in Paris from which he couldn't see it. Now it's the most-visited paid monument on Earth."

◉ Uses your browser's built-in speech engine — best in Chrome or Safari

The Expert

Scholar — The Passionate Authority

Not a recitation of facts — a mind building toward an insight. Connects cause to effect from the first sentence. Closes with the “so what” — the bigger idea this place illustrates.

  • Opens by connecting cause to consequence
  • 110–150 words — substantive, never heavy
  • Every detail is in service of a larger idea
  • Closes with the architectural or historical significance
Scholar · The Expert Historic Monument · Scholar Tone

"The decision to build this structure here was not architectural — it was political. The city needed a statement that would outlast its commissioners, and in that it succeeded beyond anyone's intention. What you're looking at is the physical embodiment of a particular theory of urban power: that permanence confers legitimacy."

◉ Uses your browser's built-in speech engine — best in Chrome or Safari

The Narrator

Story — The Cinematic Voice

Present tense throughout. Opens in a specific scene: a person, a moment, a sensory detail. Closes on an image or feeling — never a fact. This is the tone that makes a place feel like it has a pulse.

  • Opens with a specific human moment, not context
  • 100–140 words — precise, vivid, present tense
  • Never opens with a date or historical framing
  • Closes on an image or feeling, never a fact
Story · The Narrator Historic Quarter · Story Tone

"A man is standing at this exact spot in 1931. He's holding a letter he hasn't opened yet. He knows what it says — the commission has been awarded to someone else. He looks up at the building across the street, the one that will one day bear his rival's name."

◉ Uses your browser's built-in speech engine — best in Chrome or Safari
The app

This is what a walk
looks like.

The map is secondary.
The story is primary.

ROAM's UI is built around one principle: get out of the way. The map is minimal — a dark canvas with amber pins marking points of interest. The now-playing card slides up from the bottom only when a narration begins, then retreats when it's done.

Three tone pills sit persistently at the top of the map, so you can shift the city's voice mid-walk. Everything else is automatic.

Switching tones mid-walk queues gracefully — the current narration completes before the new tone takes effect.

9:41 ●●●
Casual Scholar Story
Now Playing · Casual

"The architect submitted this as a deliberate provocation — he expected the committee to reject it..."

Woman using ROAM in an old European city

You've walked past it
every day for years.

ROAM works in your own city just as powerfully as abroad ROAM works in your own city just as powerfully as abroad. The curious local is as much ROAM's user as the visiting tourist.mdash; and in every small town you pass through. The curious local, the visiting tourist, the road tripper driving through Walker County, Alabama. The story always finds you.

Who ROAM is really for Who ROAM is for →rarr;